Rich Products Corporation

We love food.

Rich Products is a family-owned company that has helped shape the food industry since its founding in 1945. Today, the company operates from more than 50 locations on six continents with a global family of more than 9,000 associates.

Rich’s has long recognized the value that the company’s unique, family-oriented culture has with its stakeholders, associates, and customers. And for years, Say What has worked closely with all the members of this Rich’s family to help identify and communicate how this culture presents a unique advantage in the marketplace.

Projects Include:
Consolidated Rich’s entire “Go-to-market” strategy into a comprehensive iPad app for new sales associates.

Created new product marketing point of sale, videos, and training materials.

Created ongoing series of “Rich Promise” culture videos for use in everything from new employee orientation and internal communication to sales and website broadcast.

Worked with Rich’s executives and leaders to both develop communication strategy and implementation for key business initiatives.

  • Rich Products Corporation
  • 2010-2013