North American Breweries

Raise it up.

North American Breweries (NAB) owns and operates five U.S. breweries (brands include Genesee, Dundee, Honey Brown, and Seagram’s Escapes), and also owns exclusive rights to import and market Labatt Blue and the Labatt family of beers, and the Imperial brand of beer (Costa Rica) in the U.S.

Communicating NAB’s growth strategy and brand marketing plans to its wholesalers is critical to the company’s continued growth and success. For the last three years, Say What Communicatiions has worked with NAB’s corporate officers and directors to craft its day-long, annual presentation to wholesalers in Orland, Florida.

Projects Include
Worked with executives and brand mangers to develop presentations for annual national sales meeting.

Created “Alebassador” iPad app for brand training, including videos, testing, and live updating and ranking.

Produced brand videos to introduce new products and sales programs.

  • North American Breweries
  • 2011 - 2013