Where Buffalo is Going.
Canalside is both at the heart of Buffalo’s downtown waterfront and the site of Buffalo’s revitalization efforts. Canalside is managed by the Erie Canal Harbor Development Corporation (ECHDC), which oversees the site’s development projects and promotes hundreds of events that attract hundreds of thousands of visitors to Buffalo’s waterfront every year.
In April 2013, Say What Communications was selected by Buffalo Place and ECHDC to market the hundreds of events occurring throughout the summer at Canalside.
Developed “Where Buffalo is going” branding strategy.
Created a calendar-based website for all events (including compliance with Federal accessibility standards).
Developed and implemented comprehensive social marketing strategy and conventional advertising plan, including minority outreach.
Increased Canalside’s Facebook audience from 1,000 to over 10,000 in five weeks.
- Canalside / Erie Canal Harbor Development Corporation